Every episode of The Hook dives into the real stories behind musicians, artists, and creatives who felt the pull and never let go. These conversations go beyond the surface to explore the turning points, the risks, the doubt, and the obsession that shaped who they became.

From candid interviews to live performances, each episode reveals the moment something shifted — the first spark, the breakthrough, or the realization that there was no turning back.

This is where artists share what hooked them — and why they stayed.